Chola MS General Insurance, formerly known as Cholamandalam MS, is keen on expanding its presence in the rural health insurance segment by leveraging the reach of the Murugappa Group companies.
As part of its new pan-India identity with focus on its association with Mitsui Sumitomo Insurance of Japan, Chola MS intends to use the presence of Coromandel Fertilisers, EID Parry and Parry Agro to reach out to farmers with a rural health insurance product.
Health insurance segment, a vital ingredient of the general insurance segment, is growing at 40 per cent with a high scope for penetration in rural areas characterised by low awareness.
For more on this, read The Hindu
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