ICICI Lombard General Insurance Company Ltd. the country’s largest private sector General Insurer launched a television campaign to highlight the large number of health claims it settled in 2009-10. The company settled more than 50 Lakh claims last year across customer segments including corporate, retail and rural. The campaign features instances of real life claim experience of ICICI Lombard customers who honour the company as their “hero” for taking care of their families in the hour of need. The campaign emphasizes the customer-centric approach of the company.
ICICI Lombard realised the importance of owning the customer experience at the time of claims and set up “ICICI Lombard Healthcare”, its in-house claims settlement team in 2008. This has helped the company to streamline the process including its relationship with hospitals and effectively manage all claim requests.
The new campaign has been scripted by Ogilvy One and produced by Soda Films.
For more on this, read Business Standard
No comments:
Post a Comment