Star Union Dai-ichi Life Insurance (SUD Life) is eyeing the vast rural market in Uttar Pradesh for future growth. SUD Life is in the process of collaborating with regional rural banks (RRB) in the state to penetrate deeper into the hinterland.
In this context, SUD Life has entered into a strategic tie-up with Aryavart Gramin Bank, a leading RRB in the state. This collaboration would allow Aryavart to promote SUD Life products in its over 300 branches in the state across Lucknow, Barabanki, Farrukhabad, Hardoi, Kannauj and Unnao districts.
The company, which is a joint venture of Bank of India, Union Bank of India and Japan’s Dai-ichi, already had significant presence in Uttar Pradesh through over 1,000 branches of the two public sector banks.
For more on this, read Business Standard
No comments:
Post a Comment